Hey there, it’s Anam Lakhani and Eve Halimi, and we’re the co-founders of Alinea Invest. Like many of you, we are navigating through these uncertain and challenging times with the support of our friends, family, and community. Circumstances like these allow us to truly grasp the importance of supporting and empowering one another.
Community has always been the core value of Alinea Invest. It’s what powers, supports, and motivates us.
During our senior year at Barnard College of Columbia University, we noticed a staunch discrepancy between our male and female peers — the former was doing “IT” and the latter was not.
That “IT” was investing money, and we could not help but wonder why this difference existed.
The statistics are not hard to miss — men account for about 70–84% of total active users on today’s major investment apps. And if you ask us, it is quite ironic that platforms claiming to democratize the system fall short with half the population.
To dig for answers, we spoke with the women around us and noticed some patterns. Compared to our male counterparts, we do not feel as confident in our financial knowledge, and we do not nearly talk about investing to the extent we should. In fact, according to a 2018 Visa Millennial Research Study titled Money is Changing, “Millennial women are more likely to talk to their friends about weight, relationship issues, or their sex lives than they are to discuss money” (9).
It became obvious to us that without the support of one another, we will not be able to close the gender investing gap.
Alinea Invest was built to create a community for women around investing and money. We started with a small learning series on Columbia’s campus. We continued to grow this community with a conference called Find your #Femspiration, where we gathered 26 trailblazing women to share their stories. After conducting hundreds of interviews and discussions, we realized the solution to this problem had to be a women-centric solution. It became clear to us that there was no better way to learn than by doing. Doing good for ourselves, others, and the world around us.
In light of this vision, we are building an experiential and social trading platform for women, where you can easily invest based on your beliefs and interests. We are offering a new approach to investing, by making it interactive, social, and personal.
When you invest with Alinea, you invest with intention.
We hope you will join us on this journey by getting exclusive early access through our waitlist.
Questions? Email us at firstname.lastname@example.org